If you are serious about your handling your business in media, don't miss this episode. Lisa sits down with Christine Washington, an intellectual property and trademark attorney. Christine is owner of the consulting firm “Marks for Music, Movies and More.” Her international practice caters to the needs of artists, innovators and businesses in all fields of media (online and traditional), music, TV/film and general consumer products. Christine has handled trademark matters for Kraft, Marlboro, Jive Records, AOL & VEVO, and more. Christine and Lisa talk about the fundamentals of trademark and copyright, the differences between the two, what it each is, when you need a trademark, why you need one, when to copyright and how. Don't miss this episode, a primer for the fundamentals for protecting your intellectual property.