Lisa speaks with Andy Marcus, General Counsel and Head of Business Affairs at theAudience, a next generation social media agency and content studio creating and publishing content for brands and studios through a network of over 40,000 social media influencers. Andy advises on strategic partnerships, business development, talent deals, and brand and studio collaborations. He also developed an industry leading system of compliance, monitoring and enforcement of branded social media influencer marketing based on learnings from the FTC Endorsement Guides and the most recent FTC enforcement actions.
In this installment, Lisa and Andy discuss this very topical issue from a practical point of view: what are the FTC (Federal Trade Commission) rules governing social media influencers when it comes to endorsements and disclosures on social media? In this episode, we give you clear cut definitions on what constitutes an endorsement, steps to ensure that social media influencers are in compliance with these FTC guidelines, and how social media platforms are policing their content to ensure branded posts are compliant with the FTC disclosure rules. Lisa and Andy also talk about the lawyers' role in drafting talent and influencer agreements that protect the company and influencers against FTC problems and who has been in trouble with the FTC for failure to disclose, and the ramifications for the company for when their influencers' posts fail to disclose.
Tune in for an instructional, enlightening, and fun discussion over this potentially serious matter of social media compliance.